Club Deportivo Profesional
A lasting connection between a club and its community beyond the stadium.
Executive summary
A fan renews membership, buys a ticket, reads news, visits the store and expects the venue to recognise the same identity. A unified account joins members, season passes, tickets, content and support while preserving in-person access.
Match day differs from everyday use: fans reserve simultaneously, connectivity is uneven and gates need fast validation. Seat stock is transactional and QR checks need a controlled contingency mode. Editorial services remain separate from access control; exceptions are auditable.
Rollout proceeds by season and venue. A smaller event can establish baselines for completed purchases, entry times and support. Revenue or queue improvements are results only after comparable measurement accounting for opponent, schedule and attendance.
The challenge
Ticketing joins sector inventory, held seats, promotions, season rights and courtesy allocations. Multiple authorities create overselling and gate delays. Membership includes payment status, tenure and dependent rules. Discovery measures failed purchases, duplicate identities, box-office handling and QR rejection.
Architecture
Member identity, fixtures and seat inventory remain distinct services. Seat holds expire clearly; payment confirmation is idempotent and issues a signed ticket. Gate terminals follow offline rules and reconcile later. The app uses a stable API, while content uses a CMS and CDN.
- A React Native app built with Expo, including offline mode.
- Subscriptions and payments through Stripe, Mercado Pago and Webpay.
- A seat-booking engine over real-time WebSockets.
- Access control with a digitally signed QR code scanned at turnstiles.
- A headless CMS with Mux-powered video and an integrated podcast.
- An official store on headless Shopify with integrated logistics.
- Fan segmentation with clustering and churn prediction, running on Kubernetes with edge caching.
Six modules
Six modules handle membership; seat booking and payments; signed-QR access; news and video; official merchandise; and community analytics. They share an account while keeping distinct audit trails for critical operations.
Engineering decisions
Seat inventory commits only after payment and booking confirmation. Signed QR prevents alteration, but duplicate scans require a gate procedure. Offline mode has limited data and validity. Fan analytics cannot change rights or prices without club-approved policy.
Security
Fan, gate, box-office, administrator and management roles are distinct. Signed tickets reveal minimal data; payment details stay out of QR codes. Providers return verifiable payment states. Transfers, encryption, restricted member lists, backup restores and separate marketing consent are required.
Performance
Load tests target ticket-sale opening, not weekly averages. They measure booking, payment and ticket issuance under contention. Gate validation is tested on real devices with and without connectivity. Media delivery is separated from ticketing capacity.
Observability
Sentry records app and checkout errors without sensitive data. Grafana tracks active holds, payment confirmation, successful issuance and gate sync. Transaction IDs trace purchases. Operations alerts distinguish editorial delay, payment outage and repeated entry rejection.
Results and measurement
The table compares manual workflows with proposed digital capabilities, not audited percentage gains. Pilot indicators include paid versus issued tickets, legitimate and false gate rejections, queue time, support load and renewals. Commercial comparisons account for fixture type and preserve accessible alternatives.
| Before | After | |
|---|---|---|
| Ticket sales | Manual, at the box office | Real-time booking and QR access |
| Fan data | Scattered | Unified, with segmentation and churn |
| Entry queues | Manual checks | QR checks measured at each gate |
Use cases
Members renew season passes; families allocate adjacent seats; away fans review rules; box office serves people without smartphones; gate operators record duplicate scans; merchandise supports stadium collection; editorial publishes team news; consent-based campaigns reach relevant supporters.
Roadmap Q1 / Q2 / Q3 2026
Q1 2026: workshops, member inventory, ticketing rules and account prototype. Q2: limited-event pilot for memberships, payment, QR and offline contingency. Q3: evaluate gates and support, then extend season passes, shop and content. Timing follows fixtures and club approvals.
Frequently asked questions
Can non-members buy tickets?
Yes when fixture rules permit public sale; access rights and quotas remain distinct.
What if a fan has no phone?
Box-office support preserves approved identification and delivery alternatives.
Can a ticket be transferred?
Only where fixture policy allows it; the old QR is revoked and the transfer audited.
How are duplicate seats prevented?
Temporary holds and transactional confirmation resolve simultaneous purchase requests.
What if a gate loses Internet?
Validators follow a time-limited offline policy and reconcile when connected.
How are minors protected?
Family groups define responsible adults and minimum required data.
Does it support other sports?
Yes, with discipline-specific seasons, venues, capacity and ticketing rules.
How does a pilot begin?
Select a smaller fixture and agree on member inventory, ticket rights and gate owners.
Let’s talk
Let us review members, venue and fixture schedule, then define a purchase and entry pilot with accessible alternatives and measurable expansion criteria.